Search Engine Optimization Specialist SEO - crown tower chemicals company

(SEO specialist will identify strategies techniques and tactics to increase the number of visitors to a website and obtain a highranking placement in the results page of search engines. By generating more leads for the business youll open up new opportunities for driving growth and profit.)

• A search engine optimization specialist (SEO) uses digital analytics and marketing skills to transform a companys online presence

Skills:

• a genuine interest in SEO and/or digital marketing
• evidence of a strong personal online profile e.g. a blog website or connections and interactions on various social media platforms
• a commitment to keeping your technical skills and knowledge up to date
• an inquisitive mind which drives you to understand Googles algorithms and predict what changes might be coming
• a good understanding of search engines
• an ability to understand social media platforms and how to use them to distribute content gain more links and build successful campaigns
• a good understanding of PR and how to get the right messages out there
• an understanding of how customers search where they search and why they purchase something online
• a good understanding of the wider marketing context
• strong analytical skills for understanding ranking algorithms
• excellent communication skills to educate inform manipulate and mediate across a number of stakeholders in an organisation
• an understanding of or experience of HTML coding and preferably JavaScript and PHP (PHP: Hypertext Preprocessor)
• proficiency in Microsoft Office and an excellent knowledge of Excel
• Some experience and knowledge of web hosting

Responsibilities:

• program in HTML CSS and JavaScript to ensure the site is accessible and easy to follow and for increased interaction with visitors this may involve working on video and PDFs
• run payperclick (PPC) campaigns to increase revenue through sponsored online advertising
• write original content for webpages tailored for the target audience
• make technical recommendations to developers
• constantly check search terms rankings and analytics to monitor performance of client websites and make recommendations for improvement
• engage with other businesses (affiliates) over linkbuilding opportunities to bring in paid commission for driving customers to their websites
• employ user experience (UX) and conversion rate optimization methods to turn visitors into more active users and to help improve website performance
• drive targeted and loyal traffic to a website by community building
• use social media to distribute content and encourage more external sites to link to your content giving you more authority
• develop and integrate content marketing strategies
• Monitor the algorithms set by the search engines to keep up to date with changes
• We do hope to receive your reply soon
• Thanks and best regards

Ability to commute/relocate:

• Al Khobar: Reliably commute or planning to relocate before starting work (required)