Regional Digital Marketing Leader

STRATEGY, PLANNING & IMPLEMENTATION

• Support the Marketing Manager in developing the Digital Marketing Plan – in line with the predefined business priorities and KPIs.
• Using all digital channels to ensure top of mind awareness of the IKEA brand.
• Ongoing responsibilities for Social Media management, Search Engine Optimization, Search Engine Management, and Website management; through internal teams, and external agencies.
• Day-to-day interaction with key agency stakeholders to ensure the effective and timely delivery of marketing priorities.
• Establish and manage relationships with the franchise principal, internal stakeholders, and work as one of the ambassadors of the Marketing team.
• Establish and manage positive relationships with relevant Marketing personnel on a regional level, and other internal departments such as IT, Sales & Range, and Customer service.
• Ongoing responsibility for planning of digital performance and advertising projects and post-implementation – working closely with relevant internal / external stakeholders and partners (e.g. web analytics, agencies) to ensure detailed reporting, insights, and optimization.

PERFORMANCE MARKETING TRACKING & OPTIMIZATION

• Create and implement SEM strategy and budget allocation to meet business objectives.
• Effectively manage digital advertising budgets in order to maximize ROI, engagement and reach to drive e-commerce activities and traffic generation across SEM, Digital Media, and Paid Social.
• Work with the existing customer database and CRM Leader in the application of relevant insights, processes, tools and thinking – to optimize Marketing effectiveness for all Digital Marketing campaigns and measure ROMI.
• Work alongside the Marketing Manager to implement, monitor and optimize performance advertising and tracking activities against agreed KPIs – and ensuring they are reported to key stakeholders in a timely and accurate fashion.

CHANNEL DEVELOPMENT & MANAGEMENT

• Working with external vendors and internal stakeholders to manage all content marketing campaigns across all of the IKEA digital touchpoints including Social, Paid banners, website, and LED screens
• Working with Social agency to ensure all communities are being controlled to the best global standards.
• Advanced knowledge on digital channels to make targeted recommendations of how to deliver successful activities within each channel and combined channels
• Build and execute content strategies to attract and interact with targeted virtual communities and network users.
• Demonstrated knowledge in digital channels plus digital analytics tools, plus well-versed with influencers and thought leaders.

WEBSITE DEVELOPMENT MANAGEMENT AND E-COMMERCE ALIGNMENT

• Work with the Marketing Manager and other business stakeholders to produce creative and intuitive solutions for business needs and managing execution with development teams and third-party stakeholders in a flawless manner.
• Provide specific input towards the optimization of marketing content, and user interface optimization on owned media platforms including the IKEA website.
• Demonstrate deep knowledge of traffic generation and conversion funnel optimization.
• Work with E-commerce stakeholders to ensure business KPIs are being met and exceeded by continuous optimization of traffic and conversion rates.
• Insure best-in-class customer service is being achieved online.

MARKETING TECHNOLOGY & OPERATIONS

• Support the Manager Marketing in applying and optimizing campaign reporting, analytics capabilities and processes.
• Support the Manager Marketing in identifying, leveraging, and optimizing new and existing channels and touch-points – reflecting relevant cultural, language, market and / or audience insights and data.
• Ensure campaign content is developed and delivered in a way that best exploits both the available data insights and marketing technology – to ensure scalability and personalization.
• Ensure internal communication is top-notch and to display flawless communication skills to insure team alignment.

Required skills to be successful

• Experience of working on website development and the optimization of online media
• Experience of digital media communication and digital marketing techniques
• Experience in social media
• Has worked with Illustrator, In design, HTML, Flash, Paint shop pro and Photoshop previously
• Has worked with Reporting tools- reporting & configuration & data analysis
• Web CMS experience

What equips you for the role

• 1 to 3 years in a similar role.
• Ability to evaluate creative solutions, based on IKEA values and give clear feedback to marketing team and external agencies.
• Experience of using knowledge of consumer behavior to develop effective communication.