Marketing Manager

RESPONSIBILITIES
• Steer the collection and analysisof consumer and market insights, share findings to ensure the consistency ofnew product development with the country’s needs
• Take ownership of internationallaunches and create the right angle of attack locally to build 360 integrated(salon & retail channels), engaging consumer brand experiences locally witha perfect on-time execution, with localization of content when needed.
• Supervise the entire marketingactivation development process and the respect of deadlines
• Track the budget (salesforecast; brand’s pricing strategy, A&P build up and follow up)
• implement the marketing mix strategies(IMC / 360 / Digital / Retail / PR) and the adaptation of communication (imagery,digital, point of sales)
• Create and follow up on digitalstrategy (social and pure media specific to salons, ensuring the mediaperformance and KPIs achieved.
• Mobilize other departments(sales, logistic, education, PR, digital etc. ) and partner agencies to developa broader marketing activations in line with the strategy.
• Build, develop and manage yourteam, train them and develop their marketing expertise and know-how
• Co-developing strategy forInfluencer Marketing with PR team and ensure execution linked to marketingactivation.
• Define and monitor salon and luxuryretailer 360 marketing plan, implement promotions and ensure implementation oftrade marketing plan