Head of Marketing

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Design and implement marketing strategies aligned with business targets across ME&A region.

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Lead and coach teams/agencies and manage corporate communications, branding, demand generation, field marketing, public relations, digital marketing, channel marketing, regional content development and marketing intelligence functions. .

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Commercially focused, being responsible for ensuring all campaigns are optimized to achieve maximum ROI and tackle challenges in business development in sub-regions.

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Drives content strategy and development to meet the needs of the sales organization at all points of the sales cycle.

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Being a member of APAC senior management team, involve making strategic decisions, executing plans, ultimately impacting sales and revenue growth.

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Manages budget within corporate guidelines.

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Manage regional marketing performance and align and execute corporate strategies and initiative in regions

Preferred Educational Background:
• Requires a master/bachelor’s degree in marketing, business or related field

Preferred Experiential Background:
• At least 8 years’ experience in marketing preferably in solar, electronics or home application industry
• Prior B2B experience marketing to small businesses or enterprise targets highly preferred.
• Deep knowledge of B2B marketing and demand generation programs
• Experience in managing marketing programs to multiple channels and targets
• Experience in developing marketing communications programs and materials.
• Solid experience with targeted marketing programs and tactics, comfortable working with data to define target groups.
• Good knowledge and skills in MS Office (Excel and Powerpoint)
• Excellent verbal and written communication in English and Chinese