Head of Marketing - Automotive

Job Description

• Oversee and drive online and offline marketing initiatives for the new model launch, integrating online channels (new media, social media, SEM/SEO), traditional media (ATL), public relations, and event activation.
• Develop and implement a comprehensive marketing plan and forecasts specifically targeted towards the launch of new models, aligning with corporate objectives.
• Develop and implement strategic marketing plans and forecasts to achieve corporate objectives, ensuring effective control of marketing budgets.
• Measure and report the performance of all marketing campaigns, including those for new models, assessing them against goals and customer retention.
• Utilize data and insights to refine and optimize marketing strategies for maximum impact.
• Adapt and execute global marketing initiatives for the local market
  
  

The Successful Applicant

• Minimum Bachelor's degree from reputable university in Business Administration, Management, Economic, PR, Media Relation or related field
• Minimum 15 years of working experience in an end to end marketing within the Senior Managerial levels, preferably in automotive, FMCG or tech industry
• Stong expertise in marketing strategy, product knowledge, and brand awareness
• Possess strong leadership skills in managing a big team,
• Enjoy working in a fast-paced environment and be able to work effectively and cooperatively with internal / external stakeholders
• Excellence in English verbal and written
  

What's on Offer

• Key position to determine marketing strategy
• Competitive remuneration package