Director Consumer Business Insights

On behalf of my client we are looking for a Director of Consumer Business Insights to join their team in Riyadh.

Job Summary

To identify and prioritize business opportunities for a profitable growth ensure that the Company s business strategies are grounded in appropriate consumer and business insights and foresights to balance risk and rewards.

This position also serves as a strategic thought partner and key consultant for management to identify and prioritize business opportunities for a profitable growth

Responsibilities

Strategy & Business Planning Input

• Prepare the annual plan and budget for the department in accordance with business goals and strategic objectives.
  
• Participate in the development of business and strategic plans by leading the delivery of objective consumer and business insights and emerging trends that shape priorities.
  

Build deeper understanding of significant business performance and opportunities based on research insights and align business plans.

Responsible for assessing business performance results and identify what is working/what is not working from a consumer standpoint and provides key insights to help direct company s business performance.

Based upon relevant data provide clear direction regarding strengths and weaknesses of the brand and define key threats and challenges.

Anticipate research requirements and develop and communicate longer term plans and processes to best meet information needs

Consumer and Business Insights

Develop innovative research techniques and systems which predict or measure causes of sales progress identify sales and profit building opportunities as well as enable better understanding of customer needs and expectations now and in the future

Deliver fact based overall business performance and business trend insights and provide recommendations for adjustments to maximize business potential.

Identify and develop sales and profit building initiatives sales forecasting and business cases.

Utilize identified research tools to better understand consumer/ market/ trends in the market.

Consult with relevant departments regarding research design based upon experience in qualitative quantitative and analytical tools.

Oversee testing validation and delivery of key measurements on company initiatives.

• Identify research needs develop briefs and work with concerned parties (internal & external) to determine optimal scope and methodology to ensure quality results.
  
• Manage and direct the analytical studies of the external and the internal environments; organizations resource analysis and determine the indicators that may impact The company s operations and future plans.
  

Contribute in defining and improving The company s brand offerings by understanding customer buying preference through market analysis and specialized surveys.

Responsible for the consumer and business insight budget

Communication and Reporting

Monitors and reports overall business performance as well as progress of key success criteria as well as competitor activity.

Responsible for periodic Sales and GC s updates including clear analysis/theories as to changes and for actual business forecasting.

Presents Business Reviews to management.

People Management

• Generate commitment motivation and enthusiasm for Marketing & Research Department and The company s as a whole
  
• Provide clear direction prioritize tasks assign and delegate responsibility and monitor the workflow of the Department
  

Trains coaches and supports the consumer business intelligence team

• Manage and review individual performance and provide regular feedback development opportunities and coaching taking prompt action where necessary
  
• Provide opportunities to Department members to suggest participate in and contribute to improvement innovation and knowledge sharing initiatives
  
• Ensure Consumer& Business Insights Department complies with The company s policies processes practices and systems and maintain The company s high standard of work and work ethic