Digital Marketing Specialist

Job Description: Digital Marketing Specialist

Location: Dubai UAE

Qualification: Bachelors degree in Marketing or related field

Experience: 35 years in digital marketing roles in the UAE

Job Summary:We are looking for a resultsoriented Digital Marketing Specialist to join our team in Dubai. The ideal candidate will be responsible for planning executing and optimizing digital marketing campaigns across various online channels to enhance brand awareness engagement and conversion. This role requires expertise in SEO SEM social media email marketing and content marketing. The candidate should be proficient in analyzing campaign performance metrics to make datadriven decisions and continuously improve digital marketing strategies. Additionally experience with market research competitive benchmarking marketing automation systems GA4 MMPs ecommerce and mobile apps is essential.

Responsibilities:

1. Plan execute and optimize digital marketing campaigns across multiple online channels to enhance brand visibility engagement and conversion rates.
2. Utilize expertise in SEO to improve organic search visibility and drive relevant traffic to the website.
3. Manage SEM campaigns including keyword research ad copy creation bid management and performance tracking.
4. Develop and implement social media strategies to grow brand presence increase followers and drive engagement on platforms such as Facebook Instagram Twitter LinkedIn etc.
5. Design and execute email marketing campaigns including creating email templates segmentation scheduling and performance analysis.
6. Create highquality content for various digital channels including website blog social media and email newsletters.
7. Conduct market research and competitive benchmarking to identify trends opportunities and areas for improvement in digital marketing strategies.
8. Analyze campaign performance metrics using tools like Google Analytics GA4 and Marketing Measurement Platforms (MMPs) to track KPIs and optimize campaigns for better results.
9. Implement marketing automation systems to streamline processes and improve efficiency in campaign management.
10. Collaborate with crossfunctional teams including design content and product teams to ensure alignment and consistency in messaging and branding.
11. Stay updated on industry trends emerging technologies and best practices in digital marketing.

Requirements:

1. Bachelors degree in Marketing Communications or related field.
2. 35 years of experience in digital marketing roles in the UAE with a proven track record of successful campaign management.
3. Indepth knowledge and handson experience with SEO SEM social media marketing email marketing and content marketing.
4. Proficiency in using analytics tools such as Google Analytics GA4 and Marketing Measurement Platforms (MMPs) to track and analyze campaign performance.
5. Experience with marketing automation systems and familiarity with ecommerce and mobile apps marketing.
6. Strong analytical skills with the ability to interpret data and make datadriven decisions.
7. Excellent communication and interpersonal skills with the ability to collaborate effectively with crossfunctional teams.
8. Creative mindset with a passion for innovation and staying ahead of industry trends.
9. Resultsoriented approach with a focus on driving measurable outcomes and achieving business objectives.

Remote Work :

No