Digital Marketing Specialist

Job description

Job Function:

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ADigital MarketingSpecialist are in charge of planning and managingmarketingcampaigns that promote a company's brand, products, and services. Theirdutiesinclude planning campaigns, analyzing metrics, and identifying trends. They typically have experience in art direction and social media.

Roles & Responsibilities:

Following are the roles and responsibilities of Digital Marketing Specialist.

« Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

« Designs, builds, and maintains our social media presence.

« Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

« Identifies trends and insights and optimizes spend and performance based on the insights.

« Brainstorms new and creative growth strategies through digital marketing.

« Plans, executes, and measures experiments and conversion tests.

« Collaborates with internal teams to create landing pages and optimize user experience.

« Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

« Identifies critical conversion points and drop off points and optimizes user funnels.

« Collaborates with agencies and other vendor partners.

« Evaluates emerging technologies.

« Provides thought leadership and perspective for adoption where appropriate.

Qualification:

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Bachelor’s or master’s degree in marketing or a related field.

Experiences:

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02 Years’ experience in field of Digital marketing.

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Proven working experience in digital marketing, particularly within the industry.

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Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.

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Experience in optimizing landing pages and user funnels.

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Solid knowledge of website and marketing analytics tools (Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)

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Working knowledge of ad serving tools.

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Experience in setting up and optimizing PPC campaigns on all major search engines.

Job Types: Full-time, Permanent

Salary: AED2,500.00 - AED5,000.00 per month