Digital Marketing Executive

Responsibilities; Assist the team in the development of the overall digital marketing strategy. Implement organic and paid digital marketing activities across a broad range of digital marketing channels (SEO, SEM, social media, Email, Mobile, Display). Manage and maintain the company’s owned media including websites and social media channels. Manage the creation of relevant and engaging digital content for publishing onto various digital platforms. Set up conversion, pixel, and campaign tracking on the website and across various digital platforms. Analyze digital marketing analytics reports and share insights with the team to develop optimization plans. Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the management team. Qualifications; Bachelor's degree in Marketing or related field 3-4 years of proven working experience as an online marketing specialist Excellent understanding of digital marketing concepts Experience with business to customer social media and content generation Strong creative and analytical skills Expertise in designing and executing Paid Marketing campaigns. In-depth knowledge of SEO, keyword research, and Google Analytics. Hands-on experience in website management and knowledge of web analytics tools. Excellent content creation and writing skills. Knowledge of Adobe Creative Suite (Photoshop, After effects, Illustrator, etc) to create visual content. Excellent communication skills.