Digital Analyst - VML

Title: Digital Analyst

Location: VML Dubai

Job Description

Client success is driven by having access to datadriven insights about client campaigns and customer behaviour. We are looking for a talented analyst who will be responsible for unearthing the key trends and insights that will deliver this client success.

In addition to the skills and responsibilities detailed below we are looking for someone with an inquisitive mind and with storytelling expertise to turn data and information into engaging and actionable insights.

The analyst will be responsible for endtoend digital analytics optimization and coordination with multiple internal/external stakeholders.

Main responsibilities:

Reporting/Analysis (primary):

• Work with clients and agency teams to design measurement frameworks.
• Design and deliver insights with reports that help the client improve upon agreed KPIs against these frameworks.
• Create engaging data visualisations and dashboards (scheduled and adhoc reports) via Google and/or Adobe Analytics Looker Studio Tableau PowerBI
• Support adhoc requests for any website performance issues by identifying cause and plan of action for improvement.
• Present internally and externally results insights and recommendations.

Testing/Optimization:

• Alongside Data Strategy colleagues create hypotheses based on trends and setup experiments (A/B Multivariate) in that help improve client campaign/website performance through the full marketing and sales funnel from attract & engage to convert & retain.
• Design and develop test and control approaches for clients that ensure we can quickly and effectively deliver performance improvements based on solid data foundations.

Tag management/data governance:

• Understand business requirements and translate into tagging setup.
• Responsible for data governance including taxonomy design tag audits documentation and tag setup.
• Responsible for running scheduled tag audits and closing any gaps in data.
• Liaise with internal/external stakeholders and move tags between development staging UAT and production environments.
• Liaise with tech team at VML in definition of standardized data layer approach across clients.

Campaign setup/performance:

• Lead campaign tagging efforts to have structured data flowing into analytics platforms.
• Manage tagging requirements.
• Guide campaign performance optimization based on set objectives.

Tools that will be used:

• Web Analytics: Google Analytics (must have) Adobe Analytics (good to have)
• Tag management: Google Tag Manager (must have) Adobe Launch (good to have)
• Tag auditing: ObservePoint
• Testing/Optimization (preferred): Optimizely Hotjar
• Social listening (good to have): NetBase Sprinklr BrandWatch
• Dashboards: Looker Studio (must have) PowerBI (preferred) Tableau (preferred)
• Ads: Google Ads Facebook Ads and other thirdparty marketing
• Data manipulation: Excel/Google Sheets (must have) SQL based data platform (preferred) Managing BigQuery/Cloud data repository for storytelling (preferred)

Requirements:

• Can understand technical aspects stats visualize data and explain findings to the least data/number savvy person in an engaging and inspiring way
• Managed tagging (design setup deploy audit)
• Manage internal and external stakeholders such as marketing teams and counterpart analyst at client side or other partner agenices internal development and creative teams
• Create custom dashboards in Looker Studio PowerBI or Tableau that meet team specific requirements (Marketing UX SEO Acquisition Retention)
• Capable of thinking creatively and critically while solving problems
• Manage workload and meet deadlines on your own

Preferred:

• Previous digital analytics experience in finance/banking/insurance and retail is a plus.
• Previous agency experience is a BIG plus.
• Worked with Google Analytics Google Tag Manager as well