Brand Manager

Responsbilities:

• Manage marketing strategy and execution in support of flavor storytelling, product launches, and campaign executions/activations. Lead go-to-market strategy for LTOs to drive buzz, trial, and sales.
• Liaise with the regional teams and consumer department team members to ensure consistency of message, voice, tonality, and alignment with other PR, Branding, and Marketing strategies
• Build, test, and implement initiatives and experiences that connect the Kitopi consumer across channels and create the best possible brand experience to drive loyalty and retention throughout the Kitopi ecosystem. Lead high-touch, magic-driving experiences for customers across channels, online and offline; surprise & delight initiatives. Own measurement and reporting for initiatives in collaboration with channel & marketing leads.
• Own and maintain brand & marketing calendar, ensuring cross-channel alignment between business channels. Collaborate with marketing, creative, and channel leaders to ensure cohesion and flawless execution of consumer-facing communications during campaign and evergreen periods.
• Partner with the Creative team to brief campaigns, projects, and marketing initiatives and ensure cohesive and flawless execution of campaigns across business channels and the brand.