Social Media Executive

Social Media Executive (Content & Video Production)

Remote Contract

About UpStar

UpStar is an AI-powered skill-first hiring platform transforming how talent connects with opportunity. We help professionals identify and validate their skills close gaps through personalized learning and showcase role-ready expertise while enabling employers to hire faster through data-driven matching.

Our mission: Match Better Grow Faster.

Role Overview

We are looking for a Social Media Executive with strong content creation and video production skills to build UpStars social presence across digital platforms. This role is hands-on and execution-driven focused on producing high-quality engaging content that communicates UpStars vision product value and thought leadership.

Primary content channels will be LinkedIn and TikTok. All other social media platforms (e.g. Instagram X YouTube Shorts) should complement and amplify messaging from these core channels.

The ideal candidate is comfortable being both strategic and tactical capable of ideating producing editing and publishing content independently.

Key Responsibilities

Content & Social Media Management

• Own and execute content strategy primarily for LinkedIn and TikTok

• Repurpose and adapt core content for supporting platforms to ensure message consistency
• Plan and manage a content calendar aligned with brand growth and campaign goals

• Handle publishing scheduling and basic community engagement

Video Production (Core Requirement)

• Conceptualize shoot and edit short-form videos for LinkedIn and TikTok

• Produce product explainers founder-led content feature highlights and educational clips
• Edit videos using tools such as CapCut Adobe Premiere Pro Final Cut Pro or similar
• Add subtitles transitions basic motion graphics and sound enhancements
• Optimize videos for platform-specific formats algorithms and engagement patterns

Brand & Performance

• Maintain a consistent tone visual identity and narrative across all channels

• Track basic performance metrics (reach engagement watch time)

• Use insights from LinkedIn and TikTok to refine content direction and formats

Required Skills & Criteria

• Demonstrated ability to independently produce and edit video content

• Hands-on experience with LinkedIn and TikTok content formats

• Strong understanding of short-form storytelling hooks and trend adaptation

• Comfortable using smartphones cameras lighting and basic audio setups

• Strong copywriting skills for captions hooks and short scripts

• Highly organized self-driven and comfortable working in a fast-paced startup environment

Nice to Have

• Experience with startups SaaS HRTech or EdTech brands

• Basic motion graphics or animation skills

• Familiarity with social media analytics and performance tracking

What Youll Gain

• Ownership in shaping UpStars social narrative and visual presence

• Creative freedom to experiment with formats and storytelling styles

• Direct collaboration with founders and product teams

• Exposure to AI hiring and future-of-work content

Compensation

• Competitive compensation based on experience and scope

• Performance-based incentives

• Long-term contributors may be considered for extended contracts or equity-linked incentives

How to Apply

Please send the following to :

• Updated resume

• Portfolio or links to LinkedIn and TikTok video work (mandatory)

• A short note describing your experience with video production

Applications without relevant video samples will not be considered.