Head of SEO

The organization is a well-established ecommerce business operating in the workplace industrial and B2B supplies sector serving customers across the UK market. With decades of experience and a rapidly growing online presence the business is entering a new phase of growth with a strong focus on brand building content excellence and AI-driven performance marketing.
The ambition is to lead in an AI-first search landscape by proactively shaping organic discovery rather than reacting to algorithmic change.

Role Overview

The Head of SEO & AI Search (AEO) will own and elevate the entire organic search strategy combining best-in-class SEO fundamentals with forward-looking Answer Engine Optimisation for AI overviews assistants and next-generation search experiences.
This is a high-impact leadership role responsible for shaping how customers and AI systems discover understand and engage with the brand across organic channels.

Key Responsibilities

Strategy & Leadership

• Define and own the SEO and AEO strategy aligned to commercial objectives including revenue growth visibility and brand authority.

• Develop a future-ready approach to AI-era search including entity optimisation structured data and AI-friendly content formats.

• Select manage and optimise the SEO technology stack (keyword tools crawlers analytics and reporting platforms).

Content Hubs & AEO-Optimised Experiences

• Design and build authoritative content ecosystems covering workplace warehouse safety and related topics.

• Architect content hubs topic clusters FAQs and internal linking structures optimised for both users and AI retrieval systems.

• Leverage AI tools for research ideation and drafting while maintaining strong editorial standards and brand consistency.

Technical & On-Site SEO

• Lead technical SEO audits and improvements across crawlability indexation site architecture faceted navigation and performance.

• Own structured data implementation (Product FAQ HowTo Organisation etc.) to maximise visibility across rich results and AI-driven surfaces.

• Collaborate closely with development and product teams to scope prioritise and deliver technical enhancements.

Data Insight & Optimisation

• Use search data analytics and keyword intelligence to identify opportunities and refine content and optimisation strategies.

• Build clear actionable reporting on organic performance content impact and commercial outcomes for leadership.

• Run structured experiments across titles layouts FAQs and internal linking to continuously improve results.

Collaboration

• Partner with social media and paid media teams to align campaigns messaging and landing pages across channels.

• Ensure priority content and landing pages are amplified through both paid and organic activity informed by audience insights.

Candidate Profile

Experience & Expertise

• Proven experience leading SEO strategy for a large ecommerce or B2B website with an extensive product catalogue.

• Deep understanding of modern SEO principles and strong interest in AI-driven search AI overviews and entity-based optimisation.

• Demonstrated success building content ecosystems that drive sustainable traffic and revenue growth.

• Hands-on experience using AI tools to accelerate workflows while applying strong human judgment.

• Strong analytical mindset with the ability to turn data into clear priorities and decisions.

• Experience with UK or European markets is an advantage; B2B or industrial sector exposure is beneficial but not mandatory.

Practical Details

• Work Model: Remote / hybrid based in Dubai

• Working Hours: Regular collaboration with UK stakeholders (some overlap required)

• Growth Opportunity: Clear scope to build and lead a small in-house team as the function scales

• Compensation: Competitive and commensurate with experience and seniority