Marketing Manager

Position: Marketing Manager Specialist in Lead Generation & AI Implementation

Location: Dubai-Ajman
Industry: Real Estate Development

Key Responsibilities

1. Lead Generation & Conversion Optimization

• Design and implement lead generation strategies using AI tools and marketing automation platforms.
  
• Execute high-performing campaigns on platforms like Google Ads Meta (Facebook & Instagram) TikTok Snapchat and local portals (Bayut Property Finder Dubizzle).
  
• Optimize landing pages forms and CTAs to maximize lead quality and volume.
  
• Manage lead scoring models to prioritize and segment high-converting prospects.
  

2. AI-Driven Marketing & Automation

• Deploy AI tools for customer segmentation campaign targeting and content personalization.
  
• Integrate AI chatbots and virtual assistants to improve customer experience and pre-qualify leads.
  
• Analyze buyer behavior and trends using predictive analytics to guide campaign strategies.
  

3. Digital Campaign Management

• Oversee the development execution and performance tracking of digital marketing campaigns (SEO SEM email social media retargeting) internally or through thrd party appointed Lead Generation agencies.
  
• Collaborate with creative teams to ensure compelling content aligns with data-driven insights.
  

4. Data & Performance Analysis

• Monitor KPIs such as CPL (Cost Per Lead) CTR (Click-Through Rate) and ROAS (Return on Ad Spend).
  
• Use data analytics platforms (e.g. Google Analytics Power BI) to generate actionable reports for continuous improvement.
  
• Present findings and recommendations to senior leadership regularly.
  

5. Collaboration & Stakeholder Engagement

• Coordinate with sales CRM and product teams to ensure leads are nurtured and followed up efficiently.
  
• Partner with developers and IT for seamless integration of AI tools and marketing tech stack.
  
• Analyze the sales Conversion rates and optimize the campaigns to yield proper sales conversions.
  

Requirements

Qualifications & Skills

Education & Experience

• Bachelors or Master s degree in Marketing Business Data Science or a related field.
  
• Minimum 5 years of marketing experience preferably in real estate or a tech-driven sales environment in the UAE.
  
• Proven track record in lead generation and conversion optimization within Real Estate Development Companies or Real Estate Agencies
  

Technical & Domain Skills

• Proficiency in CRM and marketing automation platforms (HubSpot Marketo Salesforce Zoho).
  
• Strong grasp of digital ad platforms (Google Meta TikTok Ads Manager).
  
• Hands-on experience with AI/ML tools like ChatGPT Jasper Midjourney or predictive lead scoring tools.
  
• Familiarity with local UAE real estate platforms (Bayut Property Finder Dubizzle) and market dynamics.
  

Soft Skills

• Strategic thinker with a strong analytical mindset.
  
• Excellent communication and stakeholder management.
  
• Ability to work in a fast-paced multicultural environment.
  
• Results-driven with a growth-hacking mentality.