Job description:
About the Role:
We are seeking a highly skilled Personal Brand Strategist to join our Dubai office. This role will be responsible for maintaining and elevating the personal brand of our founder/leadership ensuring it is consistently impactful across all verticals: automotive car rental real estate and tech.
The strategist will oversee the personal brands digital presence develop a strong storytelling framework and ensure content aligns with both business goals and audience engagement. The ideal candidate is a creative thinker with a proven track record in personal branding social media strategy and multi-vertical content positioning.
Key Responsibilities:
Brand Positioning & Strategy
- Define refine and upscale the personal brand strategy across all verticals.
- Ensure consistent tone voice and brand presence across all platforms (LinkedIn Instagram YouTube TikTok etc.).
- Build a clear positioning framework that connects personal brand values to business goals.
Content Development & Management
- Create and manage content calendars for short-form long-form and thought-leadership pieces.
- Craft engaging narratives that resonate with diverse audiences in automotive real estate tech and mobility.
- Coordinate with video editors graphic designers and copywriters to produce high-quality multimedia content.
Social Media Growth & Engagement
- Drive audience growth engagement and influence across digital platforms.
- Monitor analytics and optimize performance of personal brand content.
- Identify emerging trends and leverage them to maintain relevance and authority.
Collaboration & Leadership
- Work closely with cross-functional teams (marketing sales design) to align personal brand strategy with organizational campaigns.
- Act as a consultant to senior leadership on personal brand visibility opportunities (events podcasts speaking engagements).
- Manage agency or freelancer collaborations when required.
Requirements
- Proven experience (2 to 3 years) in content strategy personal branding or digital marketing preferably across multiple industries.
- Strong understanding of social media platforms audience psychology and storytelling frameworks.
- Demonstrated success in building or scaling personal brands (CEO influencers thought leaders).
- Excellent communication copywriting and project management skills.
- Ability to work in a fast-paced multi-vertical environment and adapt quickly to changing priorities.
- Creative mindset with a data-driven approach to content performance