The goal of the Design office is to enable Emirates NBD to become the worlds most human-centric bank where customers & business partners can pursue and achieve their goals through exceptionally designed candidate will be part of the Design team within the Digital Office this position he/she is responsible of designing Digital Experiences and flows based on Design best practices Design patterns and principles designing concepts and guiding the development of content. He/she is responsible for creating all visual components as part of the digital experience to deliver with a superb aesthetic sense. He/she leads all aspects of the look and feel of mockups and creative concepts of digital experiences. He/she will be collaborating with a team of multidisciplinary designers researchers technologists and business the overall look and feel of a product taking ownership in the creative executions deriving the brand personality and ensures product alignment to the head of designs visionCreating wireframes based as per collaboration with Designers Researchers and UI engineers co-create UX within Agile delivery workshops with various stakeholders with the objective of requirements clarification and refinement needed for design efforts based on requirements. Planning design workstreams for user experience and information architecture by studying content concepts strategy and target audience; envisioning architectural hierarchies patterns features and discussions aiming to convert feature-oriented requirements into design backlog items Conducts user testing activities to learn and refine the user needs preferences objectives and vocabulary. This includes card-sorting activities treejack testing focus groups and other techniques as and articulates design decisionsAttention to visual details and with Front-end engineers by taking and providing comments and integrate those comments into the HQ with business analysts and product owner for business requirements gathering communicating the designs supporting the business in expressing the product specifications from a design perspective Able to take constructive criticisms and adjust the designs accordingly.