Head of Digital Marketing

Job Description:

• Lead digital marketing efforts by building enhanced product marketing insights.
• Drive the brand through all communications and channels - maximizing reputation, awareness and reach through innovative digital marketing approaches.
• Develops Digital Marketing Strategy and set a clear vision for product marketing innovation
• Defines, plans, and executes all digital marketing strategies including product marketing campaigns, roadshows, websites management, social media presence etc.
• Drives innovation in Digital Marketing processes, practices including establishing new innovative product marketing approaches for effective campaigns & roadshows.
• Manages implementation of digital marketing roadmap; monitor progress & report KPI performance.
• Utilizes strong digital marketing & analytical capabilities to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Provides thought leadership in managing all digital marketing channels
• Serves as a spokesperson and lead point person on media interactions that help promote and/or impact the organization & the brand.
• Oversee all media activities, manage the PR agencies to proactively position the brand in the public.