drjobs Performance Marketing Specialist - The First Group English

Performance Marketing Specialist - The First Group

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Overview:
Headquartered in Dubai UAE The First Group is a dynamic integrated global property developer with a fastgrowing portfolio of upscale hotels residential properties F&B brands and real estate asset management services. Since our launch in 2005 we have carved a highly successful niche offering unrivalled property investment opportunities in highgrowth markets to clients from more than 70 countries worldwide.

We were among the first developers to identify the tremendous potential in providing private investors the opportunity to purchase hotel guestrooms suites and serviced apartments in our collection of upscale properties located in highly popular locations across Dubai. We back up our success with a list of International Property awards along with strategic partnerships with companies such as Wyndham Hotel group Millennium Hotels Emirates Airlines and Jumeirah Hotels and Resorts.

To successful candidates we offer a diverse progressive corporate working environment with clear growth potential along with award winning sales & marketing tools a state of the art showroom featuring Dubais only virtual helicopter tour and endorsements from a number of international sporting celebrities.
Job Description:
The First Group is hiring a motivated resourceful performance marketing expert experienced in Hospitality to join our team.

The candidate will work directly with the digital marketing team to strategize create and execute campaigns across Google Meta Yahoo Snapchat Yandex Metasearch OTAs and other DSP platforms.

Applicants should have a strong level of experience handson executing Paid Media Campaigns for Hospitality specifically Google a demonstrated writing ability organizational skills the ability to work both as part of a team and solo with creativity to spare.

Candidates should hold a degree background in engineering technology data analysis mathematics or similar degree with a keen interest in digital marketing. Masters in digital marketing as a plus.

Responsibilities

  • Work closely with key stakeholders to understand business objectives
  • Create media plans based on business objectives to achieve desired results
  • Launch and optimize Metasearch campaigns
  • Monitor campaigns daily and ensure they are optimized
  • Provide detailed reports and learnings to stakeholders
  • Work closely with design and content team to create and execute content in a timely manner
  • Work closely with web development teams to ensure tracking is implemented as needed
  • Analyze campaign outcome on ad platforms Google analytics CRM and using Power BI dashboards
  • Manage Metasearch campaigns for hotel brands within The First Group
  • Identify new channels of advertising to fulfill business goals

Desired Skill & Expertise:
  • Degree in computer engineering data or similar preferred
  • Minimum 35 years experience managing Google campaigns
  • Google Analytics certification
  • Excellent written and verbal skills
  • Solid organizational skills including attention to detail and multitasking skills
  • Strong propensity to learning new concepts
  • Solid understanding of paid media and handson experience managing campaigns
  • Ability to work in a fastpaced environment
  • Spoken and written Arabic is a plus
  • Basic understanding of SEO
  • Experience in Hospitality marketing
  • Experience managing metasearch campaigns
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