Director of Digital Transformation

Responsibilities:

• Meeting with the marketing and design teams to define advertising strategies and requirements.
• Conducting market research through techniques such as A/B testing to guide the marketing strategy.
• Developing and implementing digital advertising campaigns to increase brand awareness, website traffic, and sales.
• Managing project staff, timelines, and budgets.
• Reviewing and proofreading all digital content such as blogs, social media content, advertisements, and website copy.
• Ensuring the efficiency and optimization of the digital ecosystem through SEO, SEM, and SMO.
• Supervising and managing all digital activities including websites, e-commerce, and social media.
• Monitoring and interpreting digital analytics.
• Generating and presenting digital marketing reports and analyses for feedback.
• Keeping abreast of the latest consumer and marketing trends and advancements in technology.