Key Responsibilities:
Marketing Strategy and Planning:
Develop and implement effective marketing strategies and plans to meet company objectives.
Conduct market research to identify trends, customer needs, and competitive landscape.
Assist in setting marketing goals and objectives.
Campaign Management:
Plan, coordinate, and execute multi-channel marketing campaigns, including online and offline channels.
Monitor and analyze the performance of marketing campaigns, providing insights and recommendations for improvement.
Ensure cost-effective use of resources.
Content Creation and Management:
Collaborate with the content team to produce high-quality, engaging content for various marketing channels (e.g., social media, websites, blogs, email).