Assistant Public Relations Manager

Job Description

• Develop a marketing communications plan including strategy, goals, budget and tactics
• Develop media relations strategy, seeking high-level placements in print, broadcast and online media
• Coordinate all public relations activities
• Direct social media team to engage audiences across traditional and new media
• Leverage existing media relationships and cultivate new contacts within business and industry media
• Manage media inquiries and interview requests
• Create content for press releases, byline articles and keynote presentations
• Monitor, analyze and communicate PR results on a monthly basis
• Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
• Build relationships with thought leaders to grow industry awareness
• Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
• Manage photo and video shoots, conduct location scouts and site tours for media
• Process financial documentation to secure outsourced work with agencies and other external suppliers
• Write basic ad copy for business communications
• Project manage marketing campaigns in conjunction with Spa, Food & Beverage and Sales departments to ensure profit growth and brand exposure.
• Manage the supply chain process and timelines
• Serve as a brand guardian and ensure all consumer-facing communications follow the brand standards
• Liaise with appointed agencies, supplying a written creative brief with specific communication objectives, target market and any additional information as required and ensuring that the stakeholders are kept aware of all progress.
• Proof-read all communication materials to ensure the brand tone of voice is followed.
• Assist the Director of Marketing and PR in executing the resort business objectives
• Occasionally design in-house collateral including flyers, menus, posters, and hotel screen banners
• Other tasks as assigned
  

Qualifications

• Proven working experience in public relations required
• Proven track record designing and executing successful public relations campaigns at both a local and national level
• Strong relationships with both local and national business and industry media outlets
• Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
• Exceptional writing and editing skills
• Solid experience with social media including blogs, Facebook, Twitter, etc.
• Event planning experience
• BA/MA degree in Marketing, Advertising, Communications or a related discipline
• Minimum 2 years experience in the Public Relations or related professional area
• An experienced PR expert, a dynamic and self-driven, creative individual
• Strong luxury hotel background / luxury brand background is preferred
• Fluency in English, written and spoken