Provides personal assistance, medical attention, emotional support, or other personal care to others such as coworkers, customers, or patients. Serves as a role model to demonstrate appropriate behaviors. Providing and Ensuring Exceptional Customer Service Displays leadership in guest hospitality, exemplifies excellent customer service and creates a positive atmosphere for guest relations. Empowers employees to provide excellent customer service. Meets quality standards and customer expectations on a daily basis. Provides services that are above and beyond for customer satisfaction and retention.