Senior Technical Marketing Analyst

Who Are We

Founded in 2017, Lokalise is a cloud-based translation management system that helps businesses streamline their localization processes. It provides a platform for managing translations of software, websites, mobile apps, and other digital content. Overall, Lokalise helps businesses improve their time-to-market, increase translation quality, and reduce costs associated with localization.

Location

Even though our company operates exclusively on a remote basis, you are required to reside in Europe (continent) and have legal work eligibility within the country you will be based.

About

We are seeking a skilled Senior Technical Marketing Analyst to join our DemandGen/marketing team. If you have a passion for data analysis, a deep understanding of digital marketing, and a strong technical background, we want to hear from you!

You Will

• Track, and report on organic and paid traffic performance, user behavior, and lead attribution.
• Analyze marketing data to identify trends, insights, and optimization opportunities.
• Implement automation solutions that enhance efficiency and streamline workflows.
• Facilitate & manage integrations between tools and platforms, including API connections, Zaps, etc.
• Analyze the effectiveness of the channel mix to derive informed forecasts & conclusions.
• Enhance our lead scoring, the accuracy of tracking & attributing conversions to marketing efforts.

You Must Have

• 3+ years of experience in marketing analysis or technical marketing roles.
• Advanced skills in GA4, Google Tag Manager, and SQL.
• Strong understanding of channel mix modeling
• Understanding of statistical models and regression analysis, and their application in demand generation.
• Proficiency in implementing and optimizing automation workflows.

It will be considered a significant advantage if you bring

• Familiarity with Python (Pandas/NumPy) and Make.
• Background in performance marketing or AdOps.
• Familiarity with Wordpress and web dev basics.

Our Benefits

• Competitive salary and employee stock options plan
• Fully remote and flexible working hours
• Co-working budget
• Unlimited vacation policy
• Top-notch tech equipment for your work
• Learning & Development program
• Health insurance
• Wellness benefits
• Mental health support - every employee has access to a dedicated mental health platform
• Great startup atmosphere, team spirit, and team events