Principal Product Marketing Manager

Who Are We

Founded in 2017, Lokalise is a cloud-based translation management system that helps businesses streamline their localization processes. It provides a platform for managing translations of software, websites, mobile apps, and other digital content. Overall, Lokalise helps businesses improve their time-to-market, increase translation quality, and reduce costs associated with localization.

Location

Even though our company operates exclusively on a remote basis, you are required to reside in and have legal work eligibility within one of the specified countries: Bulgaria, Czech Republic, Estonia, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Netherlands, Poland, Portugal, Romania, Serbia, Slovakia, Spain, Ukraine, United Kingdom.

About

We are looking for a Principal Product Marketing Manager to join our Product team and lead the go-to-market effort in a variety of initiatives in collaboration with Product Managers and other stakeholders, including Sales and Customer Experience.

You Will

• Create and evolve our Positioning Strategy and Messaging.
• Create a category-building strategy for our stealth product and drive category-building and market-building with the marketing and product teams.
• Have a deep understanding of the different customers’ and user personas' needs and how we solve them to define creative briefs and go-to-market plans for our product initiatives effectively.
• Regularly collaborate with stakeholders from across the business, including product, marketing, sales, and other teams, to build and execute go-to-market strategies (pricing, positioning, promotion).
• Collaborate with creative teams to create compelling product marketing assets (such as landing pages, campaigns, and sales collaterals) that will be used across different teams, channels, and audiences.
• Define goals, coordinate product launches, and measure post-launch impact.
• Stay updated on market trends and the competitive landscape to identify opportunities and contribute to the product strategy and execution.
• Take an active role in coaching and upskilling other team member.
  
  

You Must Have

• 5+ years of senior product marketing experience in B2B SaaS
• Experience leading GTM strategy for multiple products and designing compelling overarching stories
• Have expertise in product marketing tactics with the ability to demonstrate success in positioning and launching new features and products
• Know how to market complex products to both technical and non-technical buyers
• Excellent written and verbal communication skills with customers and various levels of internal stakeholders, from senior leadership to individual members.
• Team player abilities with strong interpersonal and collaboration skills.
• Strong organizational and dependency management skills with great attention to detail, ensuring that plans are successfully executed in a timely manner.
  
  

It will be considered a significant advantage if you bring

• Work experience in the Localization industry
• Experience working with Integration-Led Growth or Partner-Growth Loops