Marketing Manager

About Us:

Playbook is a leading educational platform dedicated to accelerating the career and personal growth of leaders. Through expert-led masterclasses, personalized mentorship sessions, and a vibrant global community network, we empower individuals to reach their full potential. Join us in making a meaningful impact and shaping the future of leadership.

Role Overview:

As a Marketing Manager at Playbook, you'll be responsible for driving the development and execution of strategic marketing initiatives to drive brand awareness, user acquisition, and engagement. You'll lead a team of marketing professionals and collaborate cross-functionally to develop and implement integrated marketing campaigns that resonate with our target audience. If you're a creative thinker, strategic planner, and results-driven marketer with a passion for empowering women, we want to hear from you.

Key Responsibilities:

Marketing Strategy and Planning:

• Develop and execute comprehensive marketing strategies and plans aligned with Playbook's goals and objectives.
• Define target audience segments, messaging, and positioning strategies to effectively reach and engage key audiences.
• Conduct market research and analysis to identify trends, opportunities, and competitive landscapes.
• Collaborate with cross-functional teams to align marketing initiatives with product launches, events, and other key milestones.

Team Leadership and Development:

• Lead, mentor, and develop a high-performing marketing team, fostering a culture of innovation, collaboration, and accountability.
• Provide guidance and support to team members, ensuring they have the resources and skills to achieve their goals.
• Conduct regular team meetings, performance reviews, and training sessions to drive skill development and performance improvement.

Campaign Development and Execution:

• Plan and execute integrated marketing campaigns across multiple channels, including digital, social media, email, events, and partnerships.
• Develop compelling messaging and creative assets that resonate with target audiences and drive engagement.
• Monitor campaign performance and optimize strategies based on key metrics and insights.
• Collaborate with internal teams and external partners to ensure seamless execution of campaigns and initiatives.

Content Strategy and Development:

• Develop and execute content marketing strategies to drive brand awareness, thought leadership, and engagement.
• Create high-quality, engaging content across various formats, including blog posts, articles, videos, webinars, and social media posts.
• Manage content calendars, production schedules, and workflows to ensure timely delivery of content.
• Collaborate with internal and external stakeholders to identify content opportunities and develop compelling storytelling narratives.

Brand Management and Positioning:

• Manage Playbook's brand identity, ensuring consistency and alignment across all marketing communications and touchpoints.
• Develop brand positioning strategies that differentiate Playbook in the market and resonate with target audiences.
• Monitor brand health metrics and sentiment analysis to track brand perception and identify areas for improvement.
• Collaborate with design and creative teams to develop brand assets, visual identities, and brand guidelines.

Performance Tracking and Reporting:

• Track and analyze marketing performance metrics, including traffic, conversion rates, engagement, and ROI.
• Generate regular reports and insights to evaluate the effectiveness of marketing campaigns and initiatives.
• Identify trends, patterns, and areas for optimization to improve overall marketing performance.
• Present findings and recommendations to senior leadership and key stakeholders.

Qualifications and Skills:

• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
• Proven track record of success in marketing leadership roles, preferably in the EdTech or education sector.
• Strong leadership abilities with experience in managing and motivating teams.
• Excellent communication, negotiation, and presentation skills.
• Strategic thinker with the ability to develop and execute data-driven marketing strategies.
• Results-oriented with a focus on achieving marketing goals and objectivesves