Marketing Executive - Jewellery Arabia

Company Description

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Located in the heart of the Gulf, Bahrain is home to a well-established and growing exhibition industry. Leading consumer brands including Jewellery Arabia and the Autumn Fair, sit alongside our specialised energy portfolio including MEOS GEO and KOGS, attracting audiences of over 150,000 annually.

The recently opened, state-of-the-art, exhibition venue, new airport and supporting infrastructure provide extraordinary opportunities for growth, reflecting Bahrain’s 2030 Vision. As the kingdom seeks to diversify its economy and expand in economic sectors including tourism, business services, manufacturing and logistics, we, at Informa Markets, are well placed to help realise the Vision through the international trade and inward investment, delivered through a thriving events industry.

Job Description

The Role



We are seeking a technology-oriented yet creative, marketing executive with the ability to develop, monitor and optimize outbound campaigns and product (event) websites. The individual will be digitally savvy, analytical and data oriented with experience of continuous improvement and learning from past campaign performance. Experience of marketing technologies (email marketing and CMS systems) is a must and automation experience is desirable. The candidate will be an excellent communicator who works well as part of a marketing team, the event team and with stakeholders outside of the organisation.

Job Summary & Responsibilities

Key Performance Indicators

Work with the Marketing Manager and wider marketing team to deliver successful marketing campaigns for exhibitions in line with agreed KPI's

• Delivery of marketing campaigns in line with business objectives set by Marketing/Event Director
• Adherence to timelines and budgets
• Marketing KPI report

Main Responsibilities

Planning and Campaign Management

• Work with marketing manager and content executives to deliver outbound marketing campaigns and event websites in line with strategic objectives.
• Build operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers).
• Ensure all tracking is in place (as per Informa guidelines) and that as much of the campaign can be attributed to a channel/activity as possible. Develop ways of incentivising/monitoring offline channel performance.
• Develop relationships with media, association, industry partners and social media influencers and sign contra agreements in line with campaign objectives. Coordinate with performance executive re deliverables for contras and partners once an agreement has been signed.
• Raise PO’s and maintain budget trackers
• Appoint and manage external suppliers.
• Based on previous performance, work with CRO, and digital marketers to develop website content to maximise relevant traffic and conversion.
• Develop collateral (email, print, digital) as per the marketing plan
• In collaboration with the marketing manager, develop Content Calendar through designated channels (email marketing, social media, digital marketing, direct mail etc) to engage and convert relevant audience.
• Maintain active social media channels (in line with market expectations) and maximise engagement and conversion from these channels.
• Become part of a culture of testing and metrics-driven decision making in the team.