Marketing Manager

About VAP Group :

We are a global Blockchain, AI and Crypto consulting firm with multiple solutions for our clients including Marketing & PR, Media House, Staffing & Recruitment, Events among others. The Global Blockchain Show is a launch event under the VAP Group umbrella.

We are seeking an experienced and results-driven Marketing Manager to join our team and take charge of promoting our blockchain events. The ideal candidate will have a strong background in marketing, event promotion, and a deep understanding of the blockchain and cryptocurrency industry. The Marketing Manager will play a key role in creating and implementing strategic marketing plans to drive attendance, engagement, and overall success for our events.

Responsibilities:

Develop and Implement Marketing Strategies:

• Create comprehensive marketing strategies for each blockchain event, aligning with overall company goals.
• Identify target audiences and tailor marketing messages to effectively reach and engage them.
• Utilise both online and offline channels to promote events, including social media, email marketing, content marketing, partnerships, and traditional media.

Content Creation and Management:

• Develop compelling content for event promotion, including blog posts, social media updates, email campaigns, and promotional materials.
• Collaborate with the content team to ensure consistency in messaging and brand representation across all platforms.

Digital Marketing:

• Execute digital marketing campaigns to drive online registrations and participation.
• Utilise SEO strategies, paid advertising, and social media platforms to maximise event visibility and reach.

Partnerships and Sponsorships:

• Identify and establish partnerships with relevant industry players, influencers, and organisations.
• Negotiate and manage sponsorships to enhance event visibility and generate additional revenue.

Attendee Engagement:

• Develop and implement strategies to enhance attendee engagement before, during, and after events.
• Monitor and respond to feedback and inquiries to ensure a positive participant experience.

Analytics and Reporting:

• Utilise analytics tools to track and measure the success of marketing campaigns.
• Prepare regular reports on key performance indicators (KPIs) and provide insights for continuous improvement.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in marketing, with a focus on event promotion.
• Strong understanding of blockchain technology and the cryptocurrency industry.
• Excellent written and verbal communication skills.
• Demonstrated ability to create and execute successful marketing strategies.
• Familiarity with digital marketing tools and analytics platforms.
• Creative thinking and problem-solving skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Previous experience in the blockchain or technology industry is a plus.