Marketing Executive

ABOUT KERTEN HOSPITALITY

Kerten Hospitality (KH) is an end-to-end lifestyle hospitality operator creating bespoke destinations, experiences and communities while optimising operations and driving profitability for savvy investors with a strong commitment to sustainability. KH transforms destinations through impactful partnerships with Food & Beverage, Retail, Entertainment, Art and Wellness brands with a focus on building Ecosystems, and unique community-centric destinations, which connect International & local travellers. The Group’s current pipeline includes projects in numerous countries in the Middle East, Europe, and North Africa region.

ABOUT THE PROPERTY

Dar Tantora, The House Hotel – An earth-built community in AlUla

With its labyrinth of tightly packed streets, hundreds of mud-brick buildings, and a colossal watchtower fort, Dar Tantora, The House Hotel, is situated in the heart of AlUla’s Old Town, one of Saudi Arabia's most impressive heritage sites. Meanwhile, Cloud 7 Residence, Dar Tantora The House Hotel’s sister property, offers a serene escape just a short distance away from the bustling city centre. The exclusive community, composed of 30 dur, a café, restaurant, cigar lounge, spa, numerous bespoke retail stores will become the most sought-after earth friendly, low impact sustainable heritage eco sanctuary, where the goal is to create an experience, with workshops and activities that showcase the importance of the destination in history.

ABOUT ALULA

Take a journey through time in the world's largest living museum.

AlUla, at the forefront of the Vision 2030 plan initiated by the Saudi government to modernise the country, the AlUla project is part of a series of major projects to diversify its economy and raise its profile from an international perspective. The cornerstone of the Kingdom’s cultural and touristic ambitions, the AlUla project will develop an archaeological, cultural and touristic complex - an open-air living museum. This major investment aims to make the AlUla region one of the Kingdom’s cultural capitals. By showcasing the region’s stunning heritage – millennium-old archaeological sites, breath-taking landscapes – Saudi Arabia intends to retell its great history.

ABOUT THE ROLE

As Marketing Executive, you will be responsible for the results of the marketing plan and activities used by the hotel to increase brand awareness, communicate promotions to all relevant target markets and address hotel business needs. Specifically, you will perform the following tasks to the highest standards:

JOB DESCRIPTION

ASSET & EXPERIENCE:

• Coordinate and assist with delivering all agreed marketing and PR strategies and monitor on-going marketing and PR campaigns performance and reporting as directed by the Line Manager
• Support the Line Manager by developing and implementing promotional activity, collateral and in-house merchandising as well as maintaining the hotels’ media library to include video, film, and press coverage archives.
• Assist in developing reports on specific marketing and PR initiatives and promotions.
• Assist in reviewing third party website content, ensuring standards are met and information is accurate, creative, and current.
• Execute and report on competitive analysis on hotel, food and beverage and eCommerce marketing activities and maximise compatibility with public relations efforts.
• Support all communications connected with hotel crisis and issues set out by the Line Manager
• Promote the hotels’ marketing activities to the media covering all food and beverage, rooms, and event promotions.