Digital Marketing Specialist

We are seeking a talented and passionate Digital Marketing Specialist to join our team and help drive our online marketing efforts to new heights!

Job Description:

As a Digital Marketing Specialist, you will play a crucial role in developing and executing our digital marketing strategies to enhance brand awareness, generate leads, and drive sales. You will work closely with our marketing team to plan, implement, and analyze digital campaigns across various platforms.

Key Responsibilities:

• Develop and execute digital marketing campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and more.
• Create and optimize landing pages and marketing funnels to drive conversions.
• Conduct keyword research and optimize website content for SEO.
• Manage and grow our social media presence.
• Analyze campaign performance and provide data-driven insights and recommendations.
• Stay updated on industry trends and best practices to ensure our marketing efforts are cutting-edge.
• Collaborate with cross-functional teams to align digital marketing initiatives with overall business goals.
• Maneuver digital marketing campaigns through all areas of the project life cycle
• Clearly understand and implement digital marketing campaigns which fit client needs
• Provide analytical reporting of campaigns to stakeholders

Qualifications:

• Bachelor's degree in Marketing, Digital Marketing, or a related field.
• Proven experience in digital marketing, including campaign management and performance analysis.
• Proficiency with digital marketing tools and platforms such as Google Ads, Facebook Business Manager, Google Analytics, and SEO tools.
• Strong understanding of SEO principles and best practices.
• Excellent written and verbal communication skills.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Creative thinking and problem-solving skills.
• Certifications in digital marketing (e.g., Google Ads certification) are a plus.

The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels.