Director of Marketing Food Products

• Develops marketing strategy by studying economic indicators; tracking changes in supply and demand; identifying customers and their current and future needs; and monitoring the competition. • Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; and implementing directives. • Obtains market share by developing marketing plans and programs for each product and directing promotional support. • Maintains relations with customers by organizing and developing specific customer-relations programs and determining company presence at conventions, annual meetings, trade associations, and seminars. • Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data. • Influences present and future products by determining and evaluating current and future market trends. • Develops new uses for existing products by analyzing statistics regarding market development; acquiring and analyzing data; and consulting with internal and external sources. • Maintains research database by identifying and assembling marketing information. • Provides marketing information by answering questions and requests. • Achieves financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions.