Head of Digital & Social Media (AD)

Who We Are

We are Ninjas in Pyjamas probably the worlds most legendary esports team.

Born in 2000 with Counter-Strike in our blood we have pioneered the esports scene since its inception. We earned our stripes by competing at the very top level across almost a dozen game titles and we never lose we only win or learn.

Our vision is to bring gaming culture to a world without boundaries.

Job Purpose

The Head of Digital and Social Media is responsible for driving the growth engagement and positive sentiment of Ninjas in Pyjamas global fanbase through innovative data-driven marketing and social media strategies. As the voice of the community this role requires an empathetic fan-first mindset and a deep understanding of esports culture.

The Head of Digital and Social Media leads the development and execution of compelling campaigns and channel-specific strategies across all major social and community platformsincluding Twitter/X Instagram Facebook TikTok Twitch YouTube Discord while actively exploring and pioneering new and emerging platforms. They work collaboratively with stakeholders across the organization distilling complex brand narratives into engaging accessible content that excites educates and inspires NIPs international audience.

This role is responsible for ensuring creative excellence and consistency across all digital touchpoints in close partnership with the Brand Design Lead and Videographer while fostering a culture of innovation within the team. By leveraging insights analytics and industry trends they continuously optimize NIPs social presence and community experience making NIPs channels a vibrant and entertaining destination for esports fans worldwide.

What Youll Do

Strategic Leadership & Social Strategy:

• Define and implement the global social media strategy for all NIP brand social media accounts balancing global brand objectives with game-specific and regional considerations.

• Develop and execute comprehensive marketing and social media strategies to grow NIPs global audience and fan engagement.

• Set clear KPIs monitor performance and optimize campaigns for maximum impact.

Team Management & Content Leadership:

• Lead inspire and mentor the Social Media Managers fostering a culture of creativity collaboration and accountability.

• Manage and guide Social Media Managers to deliver entertaining match coverage commercial campaigns and engaging social experiences making our channels and community a fun place for all esports fans.

• Oversee day-to-day global social activities and campaign roll-out with the Social Media Managers working with external agencies or freelancers as required.

• Ensure all social channels feature industry-leading engaging content that delights our fans.

Social & Community Management:

• Oversee and implement social and community strategy and management to foster positive fan interactions and brand loyalty.

• Supervise and analyze content/post performance and social sentiment using data tools and insights to proactively improve strategic plans raise potential issues and offer solutions.

Content & Campaign Oversight:

• Guide the creation of compelling on-brand content across all social platforms (Twitter/X Instagram TikTok YouTube etc.).

Brand Collaboration:

• Participate in creative brainstorming sessions and campaign development.

Project Management & Reporting:

• Provide visibility and transparency via project management tools for internal stakeholders by working with Social Media Managers to maintain a social content calendar and an overview of all ongoing team projects.

• Compile and distribute regular KPI metrics reports for relevant internal stakeholders and executive management.

Cross-functional Collaboration:

• Support the conceptualization and implementation of commercial campaigns to ensure proper audience fit delivering high-impact deliverables for our partners.

• Support commercial and partnership teams with marketing initiatives branded content and activations.

Who you are

• Bachelors degree in Marketing Communications Digital Media or a related field (or equivalent experience).

• 8 years of experience in digital marketing social media management or a similar rolepreferably within esports gaming or sports.

• Proven experience leading and developing high-performing teams.

• Demonstrated success in building and executing digital and social media strategies that drive audience growth and engagement.

• Deep understanding of social media platforms (Twitter/X Instagram Facebook TikTok Twitch YouTube Discord) and emerging digital trends.

• Strong analytical skills with experience using data and social analytics tools to inform strategy and measure performance.

• Creative thinker with a passion for storytelling content creation and fan engagement.

• Experience collaborating cross-functionally with design content and commercial teams.

• Ability to manage multiple projects simultaneously in a fast-paced dynamic environment.

• Deep knowledge of esports and gaming culture is highly preferred.

What it means to be a Ninja

Ninjas fight as one no matter where you come from who you are and what you look like you are welcome to join our dojo.

Our mission is to keep pioneering the esports industry and bringing it to an ever-broadening audience and in order to innovate we need people from all walks of life. Yes even if youre more into horticulture than gaming in your free time.

The essence of being a Ninja is toexpect the unexpected. In game and in the office we bring the energy and vision to be ready for anything at any given moment. Thats why your personal experience your unique background and your perspectives will help us adapt and bring the Unexpected.