Lead- Mass Consumer Marketing

The role reports to the VP Consumer Marketing. This role based in Dubai. Job specific accountabilities: • Develop overall marketing plans and execute all activities and campaigns for the assigned area to deliver against set annual marketing objectives. • Lead the delivery of marketing campaigns and activities for assigned areas • Work with internal business stakeholders to deliver against requirements with quality marketing in the right channels at the right time • Manage above the line and below the line marketing requirements by working with creative and media agencies starting with development of briefs through to execution • Work with third party partners to market co-branded products and collaborate on co-branded campaigns