Responsibilities
• Develop and execute content strategies to meet marketing and communication goals.
• Manage a team of writers, editors, and content creators.
• Ensure all content is well-written, edited, and aligned with brand guidelines.
• Collaborate with marketing and design teams to create visually appealing content.
• Conduct research to identify target audience preferences and content trends.
• Develop and maintain editorial calendars and production schedules.
• Optimize content for search engines and social media platforms.
• Track and analyze content performance metrics.
• Stay updated with industry trends and best practices in content creation.
• Provide guidance and feedback to the team to improve content quality.