Website Content and Social Media Manager - Arab Banking Corporation

• Manage the companys intranet site ensuring content is uptodate accurate and engaging
• Develop and implement web content strategies to drive traffic and engagement
• Create edit and publish highquality content across various digital platforms
• Collaborate with crossfunctional teams to ensure brand consistency
• Monitor web analytics to track performance and identify areas for improvement
• Stay uptodate with industry trends and best practices in web content management
• Manage social media accounts including content creation scheduling and community management
• Develop social media strategies to increase brand awareness and engagement
• Monitor social media analytics to track performance and optimize campaigns
• Conduct content audits to identify gaps and redundancies in the site content
• Create and implement content schedules for people to produce or update content
• Plans and executes all web Search engine optimization (SEO) / Search engine marketing (SEM) database marketing email social media and display advertising campaigns
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
• Identifies trends and insights and optimizes spend and performance based on the insights
• Brainstorms new and creative growth strategies through digital marketing
• Track and measure SEO and Google Analytics metrics and provide reports
• Develop and execute an ongoing content promotion strategy

Job Requirements

• Proven experience in web content management and social media management
• Proficient in SharePoint and SharePoint Online
• Strong knowledge of Adobe Creative Suite including but not limited to Photoshop for image editing
• Familiarity with HTML CSS Bootstrap for web development
• Solid knowledge of website analytics tools (eg Google Analytics NetInsight Omniture WebTrends etc)
• Working knowledge of ad serving tools
• Experience in setting up and optimizing Google Adwords Facebook Twitter LinkedIn Snapchat and TikTok campaigns
• Excellent written and verbal communication skills
• Strong attention to detail and organizational skills
• Strong analytical skills and datadriven thinking
• BA/BS degree in Marketing Communications Computer science or equivalent working experience
• Google adwords & Analytics IQ certified
• Facebook blueprint certified
• Digital marketing institute certified
• years of experience in managing and producing content for the web specifically as well as channelspecific knowledge (LinkedIn Facebook Twitter blog etc)
• years of experience in building online audiences
• Experience in media journalism Investor Relations or Ad agency is an added advantage
• Ability to multitask
• Strong interpersonal and communication skills
• Criticalthinker and problemsolver
• Team player
• Speaks Arabic and English
• Have an eye for attention to detail
• Creative thinker with a n eye for design and understands the power of storytelling