Social Media Manager

About VAP Group :

We are a global Blockchain, AI and Crypto consulting firm with multiple solutions for our clients including Marketing & PR, Media House, Staffing & Recruitment, Events among others. The Global AI Show is a launch event under the VAP Group umbrella.

The Social Media Manager is responsible for planning, implementing, managing, and monitoring the company's social media strategy to enhance brand awareness, improve marketing efforts, and increase sales and audience engagement. This role involves creating and curating relevant content, managing social media platforms, analyzing social media data, and staying updated with industry trends and social media best practices.

Responsibilities:

Strategy Development:

• Develop and implement a comprehensive social media strategy aligned with business goals and marketing objectives.
• Identify target audience, trends, and insights to develop engaging content.
• Stay up-to-date with changes in social media platforms and tools, and adjust the strategy as needed.

Content Creation and Curation:

• Create, edit, publish, and share engaging content daily (text, images, videos) across various social media platforms.
• Curate relevant content from industry sources and user-generated content.
• Ensure consistency in brand messaging and tone across all social media channels.

Community Management:

• Interact with the online community and respond to comments, messages, and mentions promptly and professionally.
• Foster positive relationships with followers and manage online discussions.
• Handle customer queries and complaints effectively and escalate issues when necessary.

Social Media Advertising:

• Create and manage social media advertising campaigns to promote products, services, and events.
• Monitor and optimize ad performance based on key metrics such as click-through rates and conversions.
• Budget management for paid social media campaigns.

Analytics and Reporting:

• Analyze social media data and user engagement metrics to evaluate the success of campaigns.
• Prepare regular reports on social media performance and provide insights and recommendations for improvement.
• Monitor and analyze competitor social media activities.

Collaboration:

• Collaborate with marketing, sales, and content teams to integrate social media into overall marketing strategies.
• Coordinate social media campaigns with product launches and other marketing efforts.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proven experience as a Social Media Manager or similar role.
• Strong understanding of social media platforms, trends, and best practices.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to generate innovative ideas.
• Proficiency in social media management tools and analytics platforms.
• Experience in social media advertising and budget management.
• Strong analytical skills and data-driven thinking.
• Ability to work independently and in a team environment.
• Knowledge of SEO, keyword research, and online marketing is a plus.