Senior Marketing Executive - Red Castle

Job Summary:

• Developing advertising opportunities with other business sectors creating exposure of the brand
• Planning and managing events and media
• Securing sponsorships to assist with brand publicity and increase brand awareness
• Evaluating marketing campaign and ROI (marketing expenditure campaign effectiveness etc.)
• Monitoring and reporting on competitor activity
• Conducting market studies and ways to develop marketing innovation
• Contributing to and developing longterm marketing plans and strategies
• Managing annual budget alongside the Marketing Manager
• Tracking marketing expenditure against budget
• Managing the Marketing Coordinator and support the Marketing Manager
• Managing the production of marketing materials this can involve writing proofreading copy approving designs and liaising with agency
• Ensuring efficient communication of marketing activities to operations and supervising tactical offers and their implementation
• Maximizing product perception in the market through different marketing activities and channels

Skills:

• Minimum 2 4 years experience in Marketing or Brand Management
• Experience in Retail Marketing or Food and Beverages
• Proficiency in operating MS Office Applications (Excel Word and PowerPoint)
• Effective communication skills both verbal and written in both Arabic & English
• Graphic Design Skills (added advantage)
• Effective interpersonal skills willing to work across teams (internal & external)
• Effective reporting and presentation skills and workflows in a clear and engaging manner
• Strong analytical skills
• Good Organizational and selfmanagement skills under pressure
• Proactive in taking initiatives and staying up to date with latest marketing trends