Senior Manager , Pricing

Set pricing strategy and portfolio and tactics relevant to the company’s objectives, defining pricing strategy for various customer segments.

Supervise preparation of business cases for the entire product portfolio in cooperation with proposition owners. Work as an interface between Marketing and Finance, maintain mutual credibility to minimize time to market.

Coordinate end-to-end pricing approval process

Fully responsible for the investment management (devices and services costs), produced value (ARPU, LTV), and derived profitability of consumer segment (ROI and gross margins)

Design value proposition by using in-depth understanding of customer behaviour, conjoint analysis and attractiveness of benefits in parallel with company`s financial objectives

Actively look for market opportunities and improvements in product profitability

Design and create pricing tools that will help in everyday work and improve company performance

Monitor the world and regional telco market, evaluate relevance of pricing mechanics for the local market and implement best practice to get and maintain competitive edge over competition.

Evaluate competition moves, analyse impacts on the market, devise counter-measures where necessary

Secure internal buy-in of the new proposals within Marketing and Finance; facilitate the same with other divisions.