Search Engine Optimization Specialist

Key Responsibilities:

1.Keyword Research and Analysis:

• Conduct comprehensive keyword research to identify relevant search terms and phrases with high traffic potential.
• Analyze keyword competitiveness and search intent to prioritize target keywords for optimization.

2.On-Page SEO Optimization:

• Optimize website content, including meta tags, headings, and internal links, to improve organic search rankings.
• Implement best practices for on-page optimization, such as keyword placement, content formatting, and URL structure.

3.Content Strategy and Development:

• Collaborate with content creators to develop SEO-friendly content that aligns with target keywords and addresses user intent.
• Ensure content quality, relevance, and readability while adhering to SEO guidelines and best practices.

4.Technical SEO Audit and Implementation:

• Conduct technical SEO audits to identify and resolve issues affecting crawlability, indexing, and site performance.
• Implement technical SEO recommendations, including site structure optimization, canonicalization, and schema markup.

5.Link Building and Outreach:

• Assist in link building initiatives by identifying opportunities for quality backlinks from authoritative websites.
• Conduct outreach campaigns to build relationships with relevant publishers, bloggers, and influencers for link acquisition.

6.Performance Monitoring and Reporting:

• Monitor website performance using SEO tools such as Google Analytics, Google Search Console, and third-party SEO platforms.
• Analyze key metrics, including organic traffic, keyword rankings, and conversion rates, to measure the effectiveness of SEO efforts.
• Prepare regular reports and presentations to communicate SEO performance insights and recommendations to stakeholders.

Qualifications:

• Bachelor's degree in Marketing, Communications, Computer Science, or a related field.
• 3 years of experience in SEO, digital marketing, or web development.
• Strong understanding of search engine algorithms, ranking factors, and SEO best practices.
• Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, or Ahrefs.