Sales Manager - Center for Continuing Education

Key Responsibilities

• Student Recruitment and Enrollment: Develop and implement strategies to recruit and enroll new students into our various academic programs.
• Relationship Building: Foster relationships with schools, universities, counselors, and other educational institutions to build a robust referral network.
• Team Leadership: Manage and mentor the sales team, ensuring they meet their individual and group targets.
• Market Analysis: Conduct regular market research to understand emerging trends in education, identify potential areas for expansion, and adjust sales strategies accordingly.
• Marketing Collaboration: Work closely with the marketing team to develop and optimize marketing materials and campaigns that resonate with our target audience.
• Sales Forecasting: Provide regular sales forecasts, helping the institution to plan its resources and investments strategically.
• Event Representation: Represent the institution at educational fairs, workshops, and seminars, promoting our offerings and establishing our presence.
• Stakeholder Communication: Communicate effectively with internal teams, ensuring alignment between sales strategies and the institution's academic objectives.
• Feedback Loop: Act as a bridge between prospective students and the institution, providing feedback to academic teams to help refine courses and programs based on market needs.
• Continuous Learning: Stay updated with the latest trends in educational sales and adopt best practices to improve sales processes continuously.

Qualifications

• Bachelor's degree, preferably in Marketing, Business Administration, or a related field.
• A background in education is a plus.
• Minimum of 3 of sales experience
• Demonstrated ability to meet and exceed sales targets.
• Strong leadership skills and the ability to motivate and manage a team.
• Excellent communication and interpersonal skills.
• Proficient in using CRM software and other sales-related tools preferred.