Marketing Manager - Salim Qadri Transport

Job Summary

• Enhance the brand image and grow market share by effectively implementing CRM (customer relationship management) practices and utilize market research tools to the fullest satisfaction of the customer.
• Develop key strategies to build the brand.
• Devise a brand scorecard incorporating all relevant parameters and effectively measure the progress on each parameter.
• Conduct brand surveys to understand buying patterns and communicate findings to all concerned departments. A minimum of two surveys per annum to be conducted and results monitored.
• Devise action plans that encompass purchase intention effective media mix and customer loyalty / retention.
• Ensure implementation of customer satisfaction standards. Consistently achieve the CSI (customer satisfaction index) & SSI (sales satisfaction index) targets agreed with the Principal.
• Devise advertising and promotion plans for increasing sales measured by quarterly review of market share %.
• Ensure proper media mix for effective communication and monitor spends in line with the budget.
• Conduct market research to understand brand awareness brand loyalty consumer buying behavior and present analysis for management review.
• Initiate interactive programs through the brands website and monitor progress and effectiveness of each program.
• Launch CRM programs with existing as well as potential customers through proper utilization of customer database.
• Analyze local market conditions and devise product and price positioning strategies.

Essential

• At least 58 years experience in handling marketing sales and aftersales operations preferably in an automobile organization.
• Brand management and CRM skills.
• Good communication skills with both internal as well as external agencies / Principals.
• Excellent report writing and presentation skills.
• A team player with good people management skills.

Desirable

• Automobile knowledge Industry Type : Automotive / Automobile / Auto Accessories.