Marketing Executive

To strategize, plan and implement all activities related to product, price, promotion and place delivering optimal results.

In view of the respective brand objectives, develop strategic marketing plans and calendar in sync with sales and distribution plans.

Conduct periodic market visits to gauge and improve efficiencies and efficacy of marketing promotions on ground. To also use the visits to sensitize the company and distributor sales team towards the importance of promotional activities and other initiatives (including but not limited to new launches) and inculcate ownership of the same to ensure smooth and effective implementation.

Conduct or own up conduction of BTL activities effectively and efficiently.

Develop and get due approvals on Marketing spend budgets and ensure adherence within the approved budgets. Track variances, if any, and ensure early resolution of cost / expense creeps.

Coordinate with relevant functions, like Production, Logistics and Finance to ensure that each new product launch is properly executed with total compliance and conformance. Coordinate with external vendors to achieve the same objective

Coordinate with the sales team to provide required/adequate marketing support by way of merchandising and promotions in the region to increase brand visibility and promote sales in the region. Undertake market initiatives, market tactics and guerrilla marketing activities to increase profitable sales in the region.

Enforce, monitor and review primary and secondary visibility plans in presales outlets (modern trade a&p) as per annual agreements with the distributor. Implement secondary display investments and monitor the same on a regular basis. Closely track investments versus sales.

Aid in sales forecasts and own the entire promotion planning& execution and setting annual objectives for each activity.

Requirements

Skills:

Post graduate in Management, preferably with a specialization in Sales & Marketing.

Atleast 3 years of relevant experience, preferably in the FMCG food industry.

Thorough knowledge of FMCG marketing promotions, brand management with emphasis on handling packaged, multi branded perishable goods.

Excellent problem solving and crisis management skills related to field marketing operations

Good with numbers, statistics and analytics with a strong ability to interpret and capitalize on market data.

Excellent communication and presentation skills.

Thorough with MS Office applications (Word, Excel, Power point).

Relevant user level experience of ERP.