Loyalty Officer (Marketing)

Specific Accountabilities

• Interaction with key commercial stakeholders on local, regional, and global initiatives and opportunities, executing the Loyalty strategy for the Europe region.
• Managing campaigns to achieve Loyalty key performance targets against the following indicators: customer lifetime value, NPS, member penetration, communication engagement rate, partner revenue, redemptions, membership populations, member spend
• Developing action plans that will grow QR’s share of Loyal consumers through marketing campaigns, tools and technologies
• Supporting the development of regional partnerships (across air, other travel, retail and financial services- including credit card offering, co-brand) geared towards reinforcing Privilege Club position and continually optimise partner marketing to drive value.
• Monitoring competitor activities and offerings with their partnerships especially in key markets to ensure full understanding of the competitions offering
• Reviewing Loyalty partner performance and related promotional activities and ensure it feeds into learnings for future activity to ensure continuous improvement
• Support FFP partnerships with existing and any new oneworld alliance partners, operational process and customer service matters
• Actively support relationships with non-Alliance airline partners