Influencer Marketing Executive

About VAP Group :

We are a global Blockchain, AI and Crypto consulting firm with multiple solutions for our clients including Marketing & PR, Media House, Staffing & Recruitment, Events among others. The Global Blockchain Show is a launch event under the VAP Group umbrella.

We are seeking a dynamic and creative Influencer Marketing Executive to join our team. The ideal candidate will have a passion for social media, a deep understanding of influencer marketing trends, and the ability to build and maintain strong relationships with influencers. The Influencer Marketing Executive will play a crucial role in developing and executing influencer marketing strategies to enhance brand awareness, engagement, and reach our target audience.

Responsibilities:

Influencer Strategy Development:

• Collaborate with the marketing team to develop comprehensive influencer marketing strategies aligned with overall brand objectives.
• Identify key target influencers based on brand alignment, audience demographics, and engagement metrics.

Relationship Building:

• Cultivate and maintain strong relationships with influencers, content creators, and industry leaders.
• Negotiate and manage contracts, ensuring mutually beneficial partnerships.

Campaign Execution:

• Plan and execute influencer marketing campaigns from inception to completion.
• Coordinate product launches, events, and promotions with influencers to maximize impact.

Content Collaboration:

• Work closely with influencers to create engaging and authentic content that resonates with the target audience.
• Provide creative direction and support to influencers to ensure brand consistency.

Performance Analysis:

• Monitor and analyze the performance of influencer campaigns using relevant metrics and analytics tools.
• Provide insights and recommendations for optimizing future campaigns based on performance data.

Stay Updated on Industry Trends:

• Stay abreast of industry trends, emerging platforms, and changes in influencer marketing best practices.
• Identify new and innovative opportunities for influencer partnerships.

Budget Management:

• Manage the influencer marketing budget effectively, ensuring cost-effectiveness and a positive return on investment.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in influencer marketing, preferably in a similar role.
• Strong understanding of social media platforms and influencer landscape.
• Excellent communication and negotiation skills.
• Creative thinking and ability to contribute innovative ideas to campaigns.
• Detail-oriented with strong organizational and project management skills.
• Familiarity with analytics tools to measure and analyze campaign performance.