Growth Marketing

Purpose of the Role/Role Overview:

Acquisition, Engagement, Retention, building growth loops within product and customer experience.
We are looking for a creative, action-oriented, results-driven marketer who will design and execute marketing & sales campaigns.

General Duties/Key Responsibilities:

• Work on the growth hacking funnel and use nontraditional ways for maximizing customer acquisition, increase Conversion % and reduce churn rate%.
• Define a strong brand strategy that takes Resal brand to the next level.
• Lead and manage our marketing team, spanning all marketing disciplines to build and execute growth strategies.
• Create offline and digital marketing strategies for users and Resal merchants’ acquisition.
• Actively participate in executing ideas that will achieve hypergrowth at Resal.
• Develop, test, and scale next-generation marketing tactics that are aligned with prioritized business strategies.
• Collaborate with Product Management and optimize predictive and/or personalization models to identify leads and/or elevate the customer experience.
• Propose new and creative approaches to retaining, upselling, and cross-selling customers and converting leads into growth.
• Analyze performance of campaigns on a daily/weekly basis and use this data to constantly evolve and improve results.
• Define, execute, analyze, and optimize A/B tests.
• Report and present on KPIs related to campaign performance and business impact (e.g., revenue, ROI, customer LTV, CAC, ARPU, etc.)
• Always be aware of the technology & startup world, follow the trends and best practices in the world.

Requirements

Qualifications:

• Bachelors Degree in Marketing, Business administration or any related field.
• 1-3 years of experience
• Located in Jeddah.

Skills & Abilities:

• Solid project management skills: ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward.
• Outstanding written, oral and organizational ability.
• Proficient with Analytics.
• Aware of marketing growth hacking.
• Deep experience in SEO, SEM, and digital advertising.
• Advanced mobile apps and web analytics. Basic knowledge in UI/UX.
• Good Knowledge of Social media and Google marketing channels.
• Passionate about all things digital and cutting-edge marketing technology.
• Problem solver with a resilience to deliver.