Digital Marketing Ex....
Digital Marketing Executive
Posted on :
28-03-2024
Employer Active
1 Vacancy
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Job Description
Req ID : 2672659
Roles and responsibilities for a digital marketing executive for an academy and salon:
Content Creation and Management:
Develop engaging and informative content for the academy and salons website blog social media channels and email newsletters.
Coordinate with subject matter experts to produce relevant and valuable content for the target audience.
Ensure content aligns with brand guidelines tone and messaging.
Manage content calendar to ensure regular publishing and timely updates.
Monitor content performance and adjust strategies based on analytics data.
SEO Analysis and Website Optimization:
Conduct keyword research and analysis to identify opportunities for improving search engine rankings.
Optimize website content meta tags and descriptions for targeted keywords.
Monitor website performance using tools like Google Analytics and Google Search Console.
Implement onpage and offpage SEO strategies to improve organic visibility.
Competitor Analysis:
Identify key competitors in the academy and salon industry.
Analyze competitor strategies content and digital presence.
Benchmark performance metrics against competitors.
Use insights to develop competitive strategies and differentiate the brand.
Social Media Management:
Develop and execute social media marketing strategies to increase brand awareness and engagement.
Create and schedule content across various social media platforms (e.g. Facebook Instagram Twitter LinkedIn).
Monitor social media channels for customer inquiries feedback and mentions.
Engage with the audience through comments messages and discussions.
Analyze social media metrics to track performance and optimize campaigns.
Google Business Page Management:
Manage and optimize Google My Business listings for the academy and salon locations.
Ensure accurate business information such as address phone number and business hours.
Monitor and respond to customer reviews and ratings.
Utilize Google My Business features like posts photos and updates to enhance visibility.
Video Editing and Production:
Create and edit videos for promotional purposes tutorials testimonials etc.
Shoot and produce highquality video content using relevant equipment.
Optimize videos for various platforms and formats.
Collaborate with the marketing team to develop video concepts and scripts.
Instagram Reels and Social Media Optimization (SMO):
Develop creative and engaging Instagram Reels to showcase academy and salon offerings.
Optimize social media profiles for maximum visibility and engagement.
Stay updated with platform changes and trends to leverage new features effectively.
Analytics and Reporting:
Monitor key performance indicators (KPIs) across digital marketing channels.
Prepare regular reports on campaign performance website traffic social media engagement etc.
Provide actionable insights and recommendations for continuous improvement.
Track ROI and effectiveness of digital marketing initiatives.
Collaboration and Communication:
Coordinate with internal teams (e.g. marketing sales creative) to align digital marketing efforts with overall business objectives.
Communicate effectively with external stakeholders such as agencies vendors and partners.
Stay updated with industry trends best practices and new technologies in digital marketing.
By defining these roles and responsibilities a digital marketing executive can effectively contribute to the growth and success of the academy and salon through strategic digital marketing efforts.
digital,social media,digital marketing,instagram,video,analytics,google
Employment Type
Full Time
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