Copywriter & Translation Specialist

Job description

The core task of the Copywriter is be a key partner in our editorial and content optimization process for all produced printed/published content . You will continuously look for new opportunities for content execution and regularly explore and test different content formats and styles to build a strong emotional connection with our customers in all our markets. You will be responsible for taking consumer-targeted printed/web content from concept to publication by working with external agencies and coordinating with internal stakeholders.

• Collaborate with different stakeholders and functions to identify opportunities for content review, proof reading and improvements.
• Be a storyteller by identifying the right type of content required across the customer journey and ensuring visual and copy consistency, and alignment across all publication channels whether printed or web based.
• Continuously optimize the content and editorial process, and contribute to increasing efficiency and output quality and cultural balance for each market in the language/s that is required in each market.
• Based on commercial and identified local needs, design and create new content and lead content adaptation.
• Participate in agile style projects to quickly and efficiently deliver improvements.
• Regularly follow up on the performance of our printed/web content using analytics tools, and identify learnings and insights for future assignments and projects.
• Expert grasp and understanding of IKEA tone of voice to motivate copywriting best practice within our markets.
• Review and secure the correct implementation of IKEA tone of voice in both internal, in store and external media, in all the languages of our countries

Qualification

• Graduate or Degree in Literature or Arts with atleast 6-7 years of relevant experience as a Copywriter
• Experience of creating and implementing fact-based strategic plans, setting budgets, and following up goals
• Proven ability to work with creative advertising/communication processes/agencies
• Experience in effective and efficient use and measurement of all media (paid, owned, and earned)
• Ability to communicate confidently and clearly in English & Arabic
• Proven ability of having made a difference in positively influencing the business result