Copywriter

Job Description

The position of Bilingual (English/Arabic) Copywriter is for someone who is a hands-on copywriter with natural storytelling ability and has experience working in an agency environment, creating conceptually driven campaigns, and crafting copy in both English and Arabic for global brands.

• Partners with the account manager, other copywriters, and creative leaders to proactively seek out and contribute action and thought-provoking ideas.
• Being able to juggle multiple projects, prioritize, and meet deadlines
• Investigating industry best practices and new possibilities
• Taking part regularly in opportunity briefs, stretching their creative abilities consistently

Responsibilities

• Writing texts (e.g. copy, product descriptions), proofreading, and content editing
• Ensuring the consistency of prepared content;
• Works in partnership with an Art Director to develop creative concepts for marketing materials and marketing campaigns.
• Have a keen understanding of all the channels in the 1:1 marketing space.
• Understanding the power of data intelligence to help them achieve the communication challenge.
• Required to make conceptual and strategic decisions across a wide variety of clients and industries.
• Experienced in taking briefs, crafting succinct and effective copy, writing and formatting copy decks, and interpreting brand tone of voice and language.
• Develop and execute strategically-sound creative for cross-channel initiatives
• Persuasively present both internally and to clients with credibility, reasoning, and emotion
• Actively listen to truly understand the ask, client feedback, and internal feedback
• Ensure communications are produced to the highest standards of accuracy and quality control
• Deliver fresh ideas and personality while working with existing brand voice and tone
• Conceptualizes and writes everything—from white paper ideas to scripts, in-store signage, social media, and more.
• Researches competitors and the industry to provide insight into trends and creative foresight
• Partners with the creatives to make the idea, copy, and design a cohesive story
• Having solid understanding of SEO and the use of keywords in the content

Qualifications

• At least 3 years of experience in copywriting for websites, editorial and social media
• Have a clear understanding of the difference between a communication concept and an executional idea.
• Mastery in developing copy for large cross-channel and/or direct-marketing initiatives across media, both online and offline
• Bachelor’s Degree in appropriate field of study
• Has the personality to develop thriving client relations and can lead creative presentations
• Strong conceptualisation and smart thinking skills
• Energy, a sense of humor and an open & curious minds
• Exceptional conceptual and design skills and a robust portfolio that shows your talent both across mediums
• A knack for strategic brainstorming, campaign development, creative brief development and creative execution