Strategic Marketing Specialist

Job Purpose: To support the Head of Strategic Marketing in seeking out and developing new advertising and sponsorship opportunity to maximize brand visibility and support strategic objectives. To further assist in planning and executing of marketing initiatives in line with established brand guidelines. Key Result Areas: • Identify sponsorship and advertisement opportunities for QF, in alignment with department business plan. Maintain sponsor payments and ensure contractual adherence • Assist in the communication of the QF brand manual to all relevant stakeholders; ensure compliance with QF brand guidelines in all marketing communication of QF and/or its centers • Assist the supervisor in preparing integrated campaign plan including budget and proposed milestones. Update the campaign tracker on a periodic basis and maintain all related documentation. • Receive media booking requests from end users, ensure that all relevant details have been filled in, and check advertisements for compliance to brand/co-branding guidelines as relevant • Identify and recommend the most efficient methods of reaching target audience through advertising/media buying according to the received project brief and requirements from end users • Prepare media schedule for advertisement in consultation with end user along with budget and coordinate with media booking agency for release on agreed date • Liaise with Internal and External Communication departments and discuss brief to ensure that all key messages are aligned • Prepare creative brief containing key messages and target audience and brief selected agency • Receive all requests for marketing services from end users and prioritize requests based on the urgency • Discuss requirement of outsourcing the execution of request, prepare brief and ensure complete understanding of objectives and deliverables • Interface between other departments for ensuring that content and relevant details are complete and made available • Collaborate with creative team to ensure that marketing communication and corporate collaterals are produced by the agreed deadline and within budget • Receive video production request from end user, discuss requirements with selected production house and recommend the best creative route to end user • Facilitate filming and production of video through all stages of development • Understand received creative requirements and ensure full compliance to brief during the design process • Liaise with relevant design agencies to produce appropriate designs and styles for outsourced projects: Ensure strict compliance of all creative designs with branding and co-branding guidelines • Assist in formulating/updating the Customer feedback questionnaire, analyze survey findings and implement corrective action plans • Provide support to the supervisor for the formulation and development of SOPs for the department including formats and policies • Oversee the day to day operations and aspects of projects/task and generate reports on the activities and project outcomes for higher level management reference