MARKETING MANAGER

ACS Doha is looking for an outstanding Marketing Manager to join their team. The main purpose of this role is to build ACS Doha s profile as the leading international school in the country, using expert market insight and understanding of the competitive environment and developing a fully integrated marketing approach that will drive growth in the market. The key focus is to successfully build enrolment through consistent, outstanding communications that effectively showcase the uniqueness of an ACS Doha education to a niche high-end audience.
Main Responsibilities:
• Analyse and develop a deep understanding of ACS Doha customer base through data, parent research and close collaboration with Admissions to understand parent current and future needs, perceptions and aspirations
• Lead the development of accurate, timely and insightful competitor and market insight giving clarity on external market pressures and opportunities to strengthen ACS Doha s relative proposition
• Act as an ACS Doha brand champion and oversee brand execution across all customer touchpoints, from materials, communications to campus spaces and facilities working with colleagues in the UK.
• Act as chief storyteller collecting valuable stories of life on campus, such as teacher insights, classroom activities, programme and curriculum highlights to be shared across all marketing channels
• Manage third parties to develop exciting new assets to a very high standard across formats such as photography, video material, podcasts etc
• Be an ambassador for ACS Doha in the wider education market in Doha and represent the school at key external events and in key forums
• Manage ACS Doha marketing and PR events, working with external suppliers and PR agency and ensure execution to the highest standard
• Develop a PR strategy and work with colleagues and agencies to execute ensuring ACS Doha s unique selling points are reported in key media channels.
• Develop an overarching strategy and marketing plan designed to grow enrolment and brand share.
• Collaborate closely with school leadership team to evolve the school offer in line with the needs and aspirations of the market
• Support colleagues in searching out and establish meaningful relationships with corporates, and the relocation industry