Manager Owned Media

About The Role

You will be responsible to achieve the owned media channel objectives by targeting relevant audience across direct, email, SEO, SMS, mobile push notifications and any other owned media channels, to effectively deliver relevant traffic to the web platforms and achieve revenue KPI and reduce dependency on paid media channels.

Other Operational Duties Would Include

• Plan an effective lifecycle communication strategy to elevate the customers’ digital experience across the complete customer journey
• Plan an effective prospecting communication strategy across owned media channels according to customer preferences to achieve reach, engagement and conversion KPIs.
• Elevate customers’ emotional connection to QR brand through relevant, insightful and customer-centric communication to build QR brand equity
• Increase share of audience on owned media through an effective acquisition strategy to reduce dependency on paid media channels
• Work with internal and external stakeholders to lead the entire organization's transformation to customer-centricity
• Plan, create, execute and review all owned media communications to ensure correctness, brand & legal compliance and sales excellence
• Plan and build data integrations between owned media systems (Emailing platforms) and airline systems to enable deployment of timely and automated communications
• Optimize content, frequency, timing and cadence of communications through rigorous testing.
• Daily analysis, build strategies and mechanisms to increase the flow of audience to owned channels like SEO to reduce cost of marketing
• Reporting and optimization of owned media activities and implement optimizations.